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This domain has the following on the web site, "Sapphire Export delivers high quality jewellery, diamonds and gemstones based on relationships built on firm handshakes and deep loyalty." We observed that the web page also said " We offer unique and beautiful products available to the Australian and New Zealand market place, both locally produced and imported." It also stated " Sapphire Export combines a personal service destination with a full product offering of hand made, CAD design and regular cast jewellery. We strive towards demonstrating to the following core values." The header had sapphire as the highest ranking keyword. It was followed by export, australia, and jewellery which isn't as ranked as highly as sapphire. The next words the site uses is gemstones. loose was also included and might not be viewed by web crawlers.